JBS participated in the entire week of Gulfood 2020, the largest annual food and beverage fair in the world, which was held in Dubai (United Arab Emirates) from February 16-20. The event brought together more than 5,000 exhibitors from nearly 200 countries.
In a single booth covering 300 m², the company also presented other products from the portfolio of collagen and ingredients offered by its Protein Business Unit, Novaprom.
The Novapro Animal Proteins line was Novaprom's innovation for the food industry. Bovine collagen adds greater texture, succulence, yield and stability to processed foods. Novapro Animal Proteins is recommended for use in the production of sausages, hamburgers, in natura meat and other meat products. Because the line is non-allergenic and GMO free, it is perfect for the dairy industry as well.
Novapro AP has a HALAL certification, guaranteeing availability for the Muslim market.
Novaprom also offers a complete line of functional systems, Novapro FS, additive and ingredient solutions, that can be developed in accordance with the needs of each market.