The cover story of Frango News magazine included the participation of NovaProm's line of ingredients and additives for the meat segment in an article on "consumers' quest for quality, healthiness and practicality," pillars in which the brand has invested.
The use of these ingredients and additives is essential in guaranteeing that meat products offer quality and look healthy to consume, through a range of functions and uses.
In the interview, Walter Luis Lene, director of NovaProm, highlighted that this market has been growing in Brazil in recent years and will continue to evolve, in addition to commenting on the business's new partnership with the Federal Institute of Erechim to apply stabilizers to yogurts, as well as studies conducted in partnership with the State University of Campinas (Unicamp) and the Food Technology Institute (ITAL), which attested to the benefits of using our products.
Mr. Lene also spoke about the launch of a meat flavoring with high protein content. Widely considered an innovative product, it improves nutritional and taste quality in a range of applications. "The product is approved by the USDA in the United States as a "Clean Label," which means that it is a healthy and functional product that adds value to the product and the final consumer," he said.