NovaProm and JBS Natural Casings, part of JBS New Businesses, participated for the first time in the AGROPRODMASH 2018 fair, held between October 8-12, 2018, in Moscow, Russia. The two JBS companies shared a booth to present their main products.
The director of NovaProm, Walter Lene, highlighted Russia's very competitive market with immense business potential as the motivation for participating in the event. "NovaProm offers ingredient solutions for the food industry, which is exactly the topic of this fair. Getting closer to clients is a huge step in improving relations and strengthening the Novapro brand on the Russian market," he said. Novaprom took the opportunity to showcase its brand's new visual identity, which was launched this year.
More than 800 brands were present at the event, which, to Natural Casing's Export manager Alexandre Lago, represented a step into one of the largest consumer markets for bovine casings, Russia. "Natural Casings is one of the leading producers of natural casings in the world. For us, attending an event like this is important because it allows us to present our products, understand market trends and build relationships," he added.